Tourism Improvement District

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Autumn in Napa
/WorkArea/DownloadAsset.aspx?id=4294988242 March 20, 2017

Napa Valley Tourism Improvement District

The Napa Valley Tourism Improvement District (NVTID) promotes tourism throughout Napa County.Downtown Calistoga 

The District includes lodging businesses (hotels, motels, bed and breakfasts, etc.), which pay Transient Occupancy Taxes that are used to promote tourism. The District’s activities are funded by a 2% assessment on gross short term (less than 30 days) room rentals on lodging businesses. The assessment commenced on July 1, 2010. A portion of the assessments are dedicated for marketing efforts aimed at promoting tourism in each of the local jurisdictions.

Background

The Napa County Supervisors on June 15, 2010, voted to adopt the Napa Valley Tourism Improvement Distict (NVTID), which includes the cities of American Canyon, Calistoga, Napa and St. Helena, the Town of Yountville, and the County’s unincorporated area. The incorporated areas had previously endorsed the plan. 

 

The NVTID was formed under the provisions of the Property and Business Improvement District Law of 1994 (Streets and Highways Code Section 36600 et seq., hereafter "94 Act").

Management (Read the Management Plan)

The NVTID management Plan calls for the NVTID to contract with an "owners association", which will be the Napa Valley Tourism Corporation, a non-profit corporation, to manage the overall non-local destination tourist promotion and marketing activities. Also, a Local Governance Committee makes recommendations on how the County’s 0.5% share of the assessment will be spent. The Board of Supervisors makes the final decision on this expenditure.

NAPA VALLEY TOURISM CORPORATIONSattui winery

Owners’ Association Chart

(Hotelier Representatives):

  • Stan Boyd:  American Canyon
  • Michael Woods: Calistoga
  • George Goeggel: Unincorporated County
  • Felipe Barragan: Unincorporated County
  • Don Shindle: Napa
  • Jim Beazley: Napa
  • Rick Swig: St. Helena
  • Jim Treadway:Yountville

  (Government/ Business Representatives):

  • Mark Joseph: American Canyon City Council
  • Jill Techel: Mayor, Napa City Council
  • Steve Rogers: Yountville town manager
  • Pam Simpson: St. Helena
  • Richard Spitler: Calistoga interim city manager
  • Diane Dillon: Napa County Board of Supervisors
  • Clay Gregory: NVDC

 UNINCORPORATED NAPA VALLEY TOURISM IMPROVEMENT DISTRICT - LOCAL GOVERNANCE COMMITTEE 

  • George Goeggel: Auberge Resorts
  • John Evans: Silverado Resort
  • Felipe Barragan: Chateau de Vie
  • Anne Marie Conover: Meadowood
  • Stacey Dolan: Napa Valley Vintners
  • Alfredo Pedroza: Napa County Board of Supervisors
  • Alice Hughey: Napa County - Assistant County Executive Officer

Governing Committee Meeting Agendas:

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