Tourism & Improvement District Committee

Agendas & Minutes

Agendas are available prior to the meetings. Minutes are available following approval.

Members

  • Felipe Barragan: Chateau de Vie
  • Anne Marie Conover: Meadowood
  • Stacey Dolan: Napa Valley Vintners
  • John Evans: Silverado Resort

Napa Valley Tourism Corporation

  • George Goeggel: Auberge Resorts
  • Alice Hughey: Napa County Assistant County Executive Officer
  • Alfredo Pedroza: Napa County Board of Supervisors
Downtown Calistoga

Hotelier Representatives

  • Felipe Barragan: Unincorporated County
  • Jim Beazley: Napa
  • Stan Boyd: American Canyon
  • George Goeggel: Unincorporated County
  • Don Shindle: Napa
  • Rick Swig: St. Helena
  • Jim Treadway: Yountville
  • Michael Woods: Calistoga

Government/ Business Representatives

  • Diane Dillon: Napa County Board of Supervisors
  • Clay Gregory: NVDC
  • Mark Joseph: American Canyon City Council
  • Steve Rogers: Yountville town manager
  • Pam Simpson: St. Helena
  • Richard Spitler: Calistoga Interim City Manager
  • Jill Techel: Mayor, Napa City Council

V. Sattui WineryOverview

The Napa Valley Tourism Improvement District (NVTID) promotes tourism throughout Napa County. The District includes lodging businesses (hotels, motels, bed and breakfasts, etc.), which pay Transient Occupancy Taxes that are used to promote tourism. The District’s activities are funded by a 2% assessment on gross short term (less than 30 days) room rentals on lodging businesses. The assessment commenced on July 1, 2010. A portion of the assessments are dedicated for marketing efforts aimed at promoting tourism in each of the local jurisdictions.

Background

The Napa County Supervisors on June 15, 2010, voted to adopt the Napa Valley Tourism Improvement Distict (NVTID), which includes the cities of American Canyon, Calistoga, Napa and St. Helena, the Town of Yountville, and the County’s unincorporated area. The incorporated areas had previously endorsed the plan. The NVTID was formed under the provisions of the Property and Business Improvement District Law of 1994 (Streets and Highways Code Section 36600 et sequentes, hereafter "94 Act").

Management

The NVTID Management Plan (PDF) calls for the NVTID to contract with an "owners association," which will be the Napa Valley Tourism Corporation, a non-profit corporation, to manage the overall non-local destination tourist promotion and marketing activities. Also, a Local Governance Committee makes recommendations on how the County’s 0.5% share of the assessment will be spent. The Board of Supervisors makes the final decision on this expenditure.